Our Story

BE YOU NO FILTER #nofilterneeded

To be effortlessly confident, is to be your highest self. With innovation and creativity, we’ve established product lines that allow individuals to enhance their divine beauty. Our cruelty-free products are developed to compliment one’s natural self, not cover. STUDIOMAKEUP aspires to empower women to confidently create, enhance and inspire the world. STUDIOMAKEUP, For the Effortlessly Confident.




Our Mission:


At STUDIOMAKEUP, we deliver professional quality makeup that’s accessible to everyone, regardless of where they’re from, who they know, or their income. We believe makeup is an art form, a practice every woman can take joy in. When you’re standing in front of the mirror, our goal is to make sure you have the elegant, professional-level tools that make your makeup routine a ritual you look forward to, effortlessly, with confidence.

We want shopping for beautiful makeup to be a pleasure, without the intimidation, without the high prices, and without the elitism. Just quality, playful, practical makeup that makes you light up the room.

We want someday to be today for everyone searching for their perfect makeup, and we’ll continue to introduce the latest in trends and fashion until that’s a reality.